The platform is rolling out a new feature that enables them to lessen the quantity of artificial intelligence-produced content appearing in their feeds. This step comes as the platform revealed that it presently contains more than 1 thousand million content made with AI.
Pilot Phase and Launch
The new functionality is being tested over the next few weeks before a widespread launch. This development coincides with a increase in content created by AI, fueled by recent AI video creators.
AI Content on Other Platforms
It has been noted that nearly a tenth of the fastest-growing content creators on a popular video site primarily display AI-generated videos. A significant portion of this output is deemed low-quality AI content, a phrase for substandard, factory-style content that is typically illogical or bizarre.
“We know from our community that many people appreciate content created using AI tools, from computer-generated images to science explainers, and we intend to offer the community the option to adjust the amount of that, based on their own likes,” commented a company executive.
AI on the Platform
The service disclosed that there are presently 1.3 billion videos on its network tagged as AI-generated. Collectively, more than 100 mn videos are uploaded to the service daily, making AI content a relatively small part of its total content library.
Customizing Your Feed
Users will be in a position to decrease or raise the amount of artificial media they view by using the content preference option in the platform and picking AI-made media. Other topics that currently be adjusted under the setting encompass current affairs, clothing, aesthetics, and movement.
AI Disclosure Rules
Its rules require users to label lifelike artificially created content, and it forbids dangerous deepfakes of public figures or crisis events. Any believable AI-generated clip that is without a tag can be removed under its terms of service.
In addition, the service will henceforth attach an artificially created label to content made using its proprietary AI systems, or detected by an industry-wide initiative for recognizing content made by AI. This measure is aimed to stop users from trying to bypass the tagging system.
Educational Initiatives
TikTok is additionally launching a $2m educational fund for professionals and groups to develop informative material about using AI responsibly. This project will assist educational bodies specializing in teaching programming and robotics.
Content Safety Approach
TikTok has defended its moderation strategy, during discussion over plans to lay off numerous safety staff in the United Kingdom. It is planning to cut a significant number of roles in its content moderation department in its British office, with trade unions and internet security professionals expressing worry that humans are being replaced by AI moderation.
A senior executive stated that staff-based oversight would still have a role, but automated tools can shield workers by filtering out the most graphic content prior to it has to be seen by people. TikTok reported a 76% decrease in disturbing and violent content reviewed by content reviewers over the past year due to the use of its automated systems.
“We think that it’s essential to integrate humans and technology to keep the platform safe,” she said. “We’ll have staff as part of that process, but we additionally believe it’s extremely critical to limit contact with harmful content as swiftly, which is why a lot of the machine support is making a difference operate efficiently.”
